New-Product Diffusion Models


Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from develop

15 in stock

ISBN: 9780792377511 Category: Tag:

Additional information

Weight 1.53 kg
Dimensions 15.5 × 23.5 cm
Author Name

Hugh M. Hefner

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