Marketing Management


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This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, P

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ISBN: 9789356062665 Category:

Additional information

Weight 1020 g
Dimensions 20.3 × 4.7 × 25.4 cm
Author Name

Philip Kotler

Year of Publication


Number of pages