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Meet your new global consumer, bestselling Author Name Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world?s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it?s estimated that by 2020, consumers in China and India will generate about $10 trillion of total

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ISBN: 9781422187050 Category:

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